Curriculum Vitae

UX / Product Designer with a research-driven approach. I think in systems, ground decisions in psychology, and build what I design. Currently at Gynzy, an educational platform used by thousands.

Experience

Conducting design research to gather deep insights into user behavior
Translating qualitative and quantitative data into user-friendly interfaces
Collaborating with subject-matter experts, developers and product owners
Communicating design decisions grounded in psychology
Shaping the product's UX vision, aligning stakeholders, and influencing the roadmap

Made sustainable wines accessible and affordable
Designed the brand, website, and all online/offline channels
Organized and facilitated wine tastings

Market research and design on a project basis
Logos and style guides for startups
User interviews for PhD research
Healthcare demand research for a municipality

Supported the Materialising Memories research group
Organized workshops and evaluated sessions
Created transcriptions

Designed biodynamic light fixtures
3D modeling and prototyping
Rebranded from Vitaallicht to Sparckel
Conducted user interviews

Education & certificates

Establishing strategic UX goals and researching current experiences
Creating a UX vision and placing it in the product roadmap
Leading the organization to achieve the vision

Applying psychology to build better products
Understanding user behavior and finding gaps to improve every experience
Creating good customer journeys and making ethical decisions as a team

Research semester at the University of Technology Sydney, Australia
Design and research in dementia care

Interaction design, user research, and prototyping
Final project: designing biodynamic lighting for shared spaces

Publications

de Groot, W., Kenning, G., van den Hoven, E., Eggen, B.

Link to article →

de Groot, W., Houben, M., Hengeveld, B.

Link to article →