About me

I'm Ward, a UX Designer from Noord-Brabant with a soft spot for complex problems and the people behind them. I studied Industrial Design at Eindhoven University of Technology, where I got hooked on the intersection of psychology, strategy, and technology. That's still what drives me today.

At Gynzy, I work on an educational platform used by thousands of teachers and students. My goal is simple: make their day a little better, every day. Sometimes that means facilitating a workshop, sometimes diving deep into research data, sometimes quickly prototyping a solution. I adapt to what the situation needs.

Outside of Gynzy, I've co-founded a sustainable wine company, published academic research in dementia care, and spent a research semester in Sydney. I'm endlessly curious, pretty direct, and always up for a good conversation.

How I work

Whatever the situation asks for

I don't have a fixed playbook. Some problems need deep research before you touch a single pixel. Others need a quick prototype by tomorrow. I read the room, adapt my approach, and go where the impact is. The one constant: I always start by understanding people.

Data-informed, not data-driven

Numbers only tell part of the story. That's why I combine quantitative insights with qualitative research, like school visits, user interviews, and usability tests. The best design decisions happen when both sides of that story inform each other.

Thinking beyond individual screens

I care about more than individual screens. I think in systems, patterns, and principles that structurally raise the bar for the entire product. Whether it's evolving a design system or shaping a UX vision, I want to leave things better than I found them.

Multiplying impact through AI and strategy

I use AI to amplify what my team can do. Ideas that would otherwise take weeks, I now prototype in days, and I build components and features in code myself. Combined with a strategic perspective, that creates leverage: I don't just design solutions, I ship them.