About me

I'm Ward — a UX Designer from Noord-Brabant with a soft spot for complex problems and the people behind them. I studied Industrial Design at Eindhoven University of Technology, where I got hooked on the intersection of psychology, strategy, and technology. That's still what drives me today.

At Gynzy, I work on an educational platform used by thousands of teachers and students. My goal is simple: improve their lives every single day. Whether that means facilitating a workshop, diving deep into research data, or quickly prototyping a solution — I adapt to what the situation needs.

Outside of Gynzy, I've co-founded a sustainable wine company, published academic research in dementia care, and spent a research semester in Sydney. I'm endlessly curious, pretty direct, and always up for a good conversation.

How I work

Whatever the situation asks for

I don't have a fixed playbook. Some problems need deep research before you touch a single pixel. Others need a quick prototype by tomorrow. I read the room, adapt my approach, and go where the impact is. The one constant: I always start by understanding people.

Data-informed, not data-driven

Numbers tell part of the story. I combine quantitative insights with qualitative research — school visits, user interviews, usability tests — to form a complete picture. The best design decisions happen when you let both sides of that story inform each other.

Thinking beyond individual screens

I care about more than individual screens. I think in systems, patterns, and principles that structurally raise the bar for the entire product. Whether it's evolving a design system or shaping a UX vision — I want to leave things better than I found them.

Multiplying impact through AI and strategy

I use AI to amplify what my team can do — from prototyping ideas that would otherwise take weeks, to actually building components and features in code myself. Combined with a strategic perspective, this lets me create leverage: not just designing solutions, but shipping them.